Propaganda Techniques

This is a version of the Bandwagon technique. It specifically says that "Everyone" can do smoking. Then they go on to say that cigarettes are cool and a pleasure to smoke. It also says that you can afford to do this extra smokes, and that it means that you can have more smoking for your money. This is very clever because everyone is affected by money.

This ad is from neatorama.com.



This advertisement is using the repetition technique. They say Coca-Cola 3 times in the advertisement, then it has bottles that say Coca-Cola. I believe that repetition is used to make the products name stick in your head all the time, so that when you go to the store and see Coca-Cola, you know what that is and will probably buy some.


This photo is from hollywiseagideas.wordpress.com








Jenny Craig is dieting program that uses famous people such as Kirstie Alley as a spokesperson. This is the testimonial technique. The testimonial technique is used because it basically says, "Hey, the stars use this product, you should too." This is because we, the regular people want to be like the stars, so in some strange way we think that we need to diet like them to be like them.


This photo is from scrapetv.com